Why dental SEO is different
Dental patients don't just search "dentist near me". They search for the exact treatment they need — and they read reviews like their health depends on it, because it does.
- Treatment intent: "invisalign [city]", "emergency tooth extraction", "dental implants cost" — each treatment is its own keyword battle
- Insurance searches: "dentist that accepts [insurance] near me" — pages most practices never build
- Trust is everything: star rating, review count, and photos decide which practice gets the call
My dental SEO playbook
- GBP tuned for treatments. Primary and secondary categories set correctly, every treatment listed as a service, and before/after photo strategy.
- Treatment pages that rank. Implants, Invisalign, veneers, emergency dentistry — each gets a dedicated, optimized page.
- Review engine with compliance in mind. A patient-friendly review system your front desk can run — consistent 5-star growth without HIPAA headaches.
- Local schema for practices. Dentist schema with services, insurance and hours — helping Google (and AI search) understand exactly what you offer.
Client feedback: "He rebuilt our website and it actually converts now. Best investment we made this year." — Sarah K., Dental Clinic, Orlando FL
Frequently asked questions
How many new patients can SEO realistically bring?
A practice ranking top-3 in a mid-size US city typically sees 30–80 new patient calls per month from Google. Your number depends on your market — the free audit will give you a realistic estimate.
We have multiple locations. How does that work?
Each location gets its own GBP and its own location page, cross-linked correctly. Multi-location SEO done wrong cannibalizes rankings; done right, you own the map in every neighborhood.
Can you work alongside our existing marketing agency?
Yes — I frequently handle the local SEO piece while an agency runs ads or social. Clear lanes, no turf wars.