My story
I started in SEO the way most specialists do — by breaking things on my own projects until I understood exactly how Google decides who ranks. Years later, that hands-on obsession is still how I work: test, measure, iterate. No guesswork, no "best practices" copied from 2015 blog posts.
Today I focus on three things and only three things: GMB & Local SEO, local business websites, and ecommerce SEO. Specialists beat generalists — I'd rather be exceptional at three services than average at fifteen.
How I work
- Evidence first. Every recommendation starts with data from your Search Console, your competitors' rankings, and your market — not a generic checklist.
- Transparent reporting. You see the same GSC data I see. If something isn't working, you hear it from me first, with a plan to fix it.
- Business outcomes. Rankings are a means, not the goal. The goal is your phone ringing and your store selling.
Numbers I'm proud of
- 50+ businesses ranked across the US, UK and UAE
- #1 rankings in competitive markets — from Abu Dhabi to Florida
- +119% click growth in 90 days for SnowKitchen UAE
- Google AI Overview citations for client businesses
I practice what I preach
The easiest way to judge an SEO specialist: does their own business rank? Here's my own Google Business Profile holding a 5.0-star Map Pack position for a competitive agency keyword:
My own GBP — 5.0 ★ Map Pack position for a competitive agency keyword
And the matching organic ranking — the same playbook I run for clients
My promise: if I don't believe I can move the needle for your business, I'll tell you in the free audit — and point you in the right direction, no charge.